About Mickèll

The Story Behind Mickèll: A Brand With Purpose

At Mickèll, we believe true style stems from purpose, character, and the confidence that comes from wearing pieces that feel right. We’re for the man who transitions seamlessly from beach to bar, trains at dawn, dines at dusk, moves with purpose, dresses with intent, and lives without compromise.

Mickèll was founded to fill a gap in the market for versatile, stylish clothing pieces that speak without shouting. Our designs are about building a capsule wardrobe that works for any occasion.

Named after Michael and Ellen Humphrys "Mick and Ell" Mickèll honors their legacy of individuality, strength, and resilience. Their spirit lives on through our brand, inspiring everything we create and every man we serve.

Mickèll is more than just clothing; it’s a movement, a mindset, and a lifestyle. Starting in Australia, our vision is global.

Our Mission

Our mission is simple:

To empower men with timeless, versatile clothing that fits their lifestyle.

We’re here to ensure you feel confident, stylish, and comfortable from beach days to city nights, from casual catchups to elevated evenings.


Our Values & Non-Negotiables

At Mickèll, we hold ourselves to a set of values that are non-negotiable. These values guide every design, every decision, and every customer interaction:

  • Quality: We don’t cut corners. Every piece is crafted with premium materials and attention to detail, designed to stand the test of time.

  • Good Energy: We bring positivity, drive, and passion to everything we do and share that energy with our customers.

  • Authenticity: No gimmicks, no fake hype. We offer real value, real craftsmanship, and real connection.

  • Positive Customer Experience: From the moment you browse to the moment you wear our clothes, we’re committed to making your experience seamless, satisfying, and memorable.

  • Transparency: We’re upfront about our pricing, our process, and our product because trust is everything.

  • Variety: We design versatile, timeless pieces that allow you to build a wardrobe that works for all parts of your life from casual to refined, day to night.

  • Straight Talk: We communicate openly, cut the fluff, and keep things real. You’ll always know where we stand and what we stand for.

  • Community Over Trend-Chasing: We design for real men, listening to what you actually need, not what the fashion world tells you to want.

Why We’re Here

Men today are bombarded with overpriced, logo-heavy brands or cheap, disposable fashion. We wanted something different, a brand that respects its customer.

At Mickèll, we prioritise value and trust. We’re not trying to be the next hype brand; we’re here to be the reliable name you turn to when you want clothes that just work.


Our Promise to You

When you buy from Mickèll, you’re not just getting another pair of shorts. You’re joining a growing community of men who believe style should be simple, accessible, and authentic.

We promise to:

  • Always offer fair pricing

  • Focus on quality, not quantity

  • Keep listening and improving

Because at the end of the day, we’re here for you - the modern man who deserves better.

We’re a small but passionate team based in Sydney, Australia, led by founder Harry Humphrys, who’s been obsessed with men’s style and quality design for years. We work closely with trusted manufacturers to bring our vision to life keeping production runs small, focusing on fit, and always putting the customer first.

We’re not backed by big investors or giant corporations - we’re independent, nimble, and committed to doing things our way.